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In terms of infidelity, the theory states that when sex-ratios are high, men are more likely to be promiscuous and engage in sex outside of a committed relationship because the demand for men is higher and so this type of behaviour, which is desired by men, is more accepted.
On the other hand, when sex ratios are low, promiscuity is less common because women are in demand and since they desire monogamy and commitment, in order for men to remain competitive in the pool of mates, they must respond to these desires.
Results, however, vary year by year, and also by age-group surveyed.
For example, one study conducted by the University of Washington, Seattle found slightly, or significantly higher rates of infidelity for populations under 35, or older than 60.
Strategic pluralism is a theory that focuses on how environmental factors influence mating strategies.
According to this theory, when people live within environments that are demanding and stressful, the need for bi-parental care is greater for increasing the survival of offspring.
According to this theory, an area has a high sex ratio when there is a higher number of marriage-aged women to marriage-aged men and an area has a low sex ratio when there is more marriage-aged men to marriage-aged women.
Depending on the context, men and women can experience social consequences if their act of infidelity becomes public.
The form and extent of these consequences are often dependent on the gender of the unfaithful person.
Correspondingly, monogamy and commitment are more commonplace.
On the other hand, when people live within environments that encompass little stress and threats to the viability of offspring, the need for serious and committed relations is lowered and therefore promiscuity and infidelity are more common.